Industry statistics for benefits of events

Marketers, planners, and other professionals choose to have events because of all the benefits that come with them. From increased sales to improved engagement, here are some examples:

60%

Of business leaders believe that events are critical for company success

80%

Of these companies also say the same. This is significant, given that there are so many other tactics and tools these companies and marketers can employ.

79%

Of marketers generate sales through events.

85%

Of these marketers also agree that events contribute to an increase in lead generation and sales. Therefore, events not only generate sales but also have the potential to generate more sales over time.

64%

Of companies say brand awareness is their primary reason for hosting events.

19%

Of companies that host virtual events also aim to increase their brand awareness.

83%

Of brands report increased sales from event marketing.

74%

Of event attendees agree that their opinion of the company/brand improved after attending.